The Heritage Group

Digital Marketing Manager Jobs at The Heritage Group

Digital Marketing Manager Jobs at The Heritage Group

Sample Digital Marketing Manager Job Description

Digital Marketing Manager

Brand Reporter

Have you ever thought about the miles, the people, the tenacity, the grit, the vision, the science, and the technology that goes into the roads you drive every day? These roads are packed with thousands of interesting, compelling stories. 

We are looking for a creative Brand Reporter who can tell the stories of the product, the people, and the lab behind the innovation. And the customers to ultimately benefit from it. Finding the novel and engaging from the world of asphalt and developing compelling written and visual content for broad use in social, digital channels, traditional sales, and marketing tactics.  All with the goal of challenging the industry, garner attention and generate interest in what we do and how we do it.

The core strength of our business is the formulation, manufacturing and research & development of the necessary components of the asphalt business. J-Band is one of the latest and most promising innovations in road construction today. It was developed at The Heritage Research Group Innovation Lab to solve road managers most challenging problem. As J-Band grows in prominence and opportunity nationwide, this role will help personify and elevate the brand.

 

We are:

 A highly technical company, in a highly technical industry. We are cutting edge in ways that people never think about. We are trendsetting in an industry that is not known for it.

You are:

A great storyteller and have a wide variety of interest. A quick learn. Someone who can see the forest for the trees. And the trees. And the type of trees. And has an appreciation for all of it.

You have a great curiosity and the ability to tell the story with both creativity and accuracy, appreciating the highly technical while not being an engineer yourself.

You are a relationship builder with the ability to be tenacious and find the right person to give you the right information for the right story.

You are organized, self-motivated, goal-focused and capable of meeting deadlines and exceeding expectations. You create systems where none exist.

 

Skills:

Great Writer

Solid Editing Skills

Good with a Camera

Strong Visual Aesthetic

Keen Understanding of Social Media

Technical Savvy

 

Requirements:

1-3 years writing and developing content (either as a journalist, blogger or content producer)

College graduate (with a degree in journalism, english, or marketing) or proven experience.

Proficiency with G-Suite and Microsoft Office Suite

Deep understanding of the systems and distribution mechanisms of social networks (Facebook, Twitter, LinkedIn)

Basic graphic design and video editing a plus.

 Based in Indianapolis with the opportunity to travel. Full-time position with flexibility to start part-time for the right candidate.

 J-Band is a product of Asphalt Materials, Inc,(AMI) a company in the family of companies under The Heritage Group. The Heritage Group offers many more stories to tell, along with excellent opportunities for advancement.

 

 

 

 

 

 

 

 

 

 

 

 

 

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